Steirerkraft premium quality is winning through.
Positive developments for pumpkin seed oil and pumpkin seed products in the Austrian retail and wholesale sectors in 2015. Steirerkraft played a considerable part in this.
Consumers have remained loyal to pumpkin seed oil, as demonstrated by the results of checkout scanning in the Austrian retail and wholesale sectors.
In the case of pumpkin seeds, strong growth in the C&C business contrasts with a slight decline in turnover in the food retail sector. Despite this, there has been a slight increase in both quantity and value terms for pumpkin seed products as a whole.
Steirerkraft remained the clear market leader across all categories of Styrian products in 2015 and has continued to experience significant growth.
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