What makes Styrians so special
The Styrians’ elixir of life
People say that the seeds of the Styrian oil pumpkin possess a mysterious power that manifests itself in particular in the liquid form – enjoyed as Steirerkraft pumpkin seed oil – and that has from time immemorial propelled the Styrians to heights of physical and intellectual achievement.
And it is said that the rich shimmering colour and the taste of the green gold are the secret of the Styrians’ everlasting beauty. The people of Styria are also noted for the ability not to take themselves too seriously!
Steirerkraft pumpkin seed oil, the Styrians’ elixir of life.
The Styrians’ elixir of life
Steirerkraft pumpkin seed oil
The elixir of life for successful Styrians
The elixir of life for attractive Styrians
The elixir of life for melodic Styrians
The elixir of life for visionary Styrians
The elixir of life for warm-hearted Styrians
The elixir of life for well-sounding Styrians
The elixir of life for culinary Styrians
The Styrians’ elixir of life
Steirerkraft pumpkin seeds
The elixir of life for strong Styrians
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The elixir of life for young Styrians
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The elixir of life for Styrians who enjoy a snack
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About the campaign
Steirerkraft brand campaign
Steirerkraft’s major new brand awareness campaign will be rolled out Austria-wide in October with ten advertising spots on the radio and advertisements in print media, online and in various social media channels. For the soundtrack to the spots, Steirerkraft has taken its inspiration from the Styrian anthem. As its narrators the company has recruited Peter Simonischek – a native Styrian and a member of Austria’s national theatre, the Burgtheater – and the actress Michou Friesz. They breathe life into the short stories and evoke the Styrian soul linguistically. In the new campaign, Steirerkraft focuses entirely on the special features and characteristics of the Styrian people. There are superb comments on their achievements and character traits. They are regarded as particularly innovative, successful, warm-hearted, strong, good-looking and full of zest for life.
The brand itself is probably the clearest proof of how Steirerkraft pumpkin seed oil as the “elixir of life” promotes outstanding performance and longevity. Next year Steirerkraft celebrates its 25th anniversary – and it is more popular than ever.
